Influencer and Creator

At the TOKYO GAME SHOW 2024 (TGS2024), influencers who distribute gameplay on video posting sites and SNS for the purpose of improving information dissemination can enter the venue from Business Day. (* Entry conditions apply).

There are two categories of influencers: "Invited Influencers" and "General Influencers".
Please check the details below and submit your entry via the dedicated form (August 2 - September 24), and your visit will be approved (i.e., your registration is complete) after screening.

The venue will also feature the "Creator Lounge," a dedicated area for influencers to use as a base when visiting TGS2024, where they can interact with other influencers and edit their videos.

Also new this year, we plan to introduce a "Press / Influencer Matching System" that will allow influencers to find out in advance if there will be priority trial play for influencers at exhibitors' booths and to communicate directly with exhibitors (some exhibitors may not support this service).

We hope that all influencers and creators will come and experience the forefront of gaming, and share with as many people as possible the information, experiences, and feelings you have gained at the venue.

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Regarding registration

Classification of Influencers

Invited influencers

Eligible Person
Influencers invited by exhibitors, talent agency and MCN
  • *Persons who have obtained an invitation code (promotion code) on the Web Entry Form
  • *Aged 18 years old or older
Visitor Period
4 days from September 26 (Thu.) to 29 (Sun.)
Registration fee
None (enter the invitation code for entry)
  • *For influencers invited by an talent agency or MCN, the talent agency or MCN will bear the registration fee on behalf of the influencer.

General Influencers

Eligible Person
Influencers whose number of SNS followers exceeds the threshold set by TGS2024
  • *Aged 18 and older
Visitor Period
3 days from September 27 (Fri.) to 29 (Sun.)
Registration fee
A registration fee is required for entry.
  • * Influencer registration fee: 1,100 yen including tax / Accompanying person registration fee: 1,650 yen including tax
    If you are active in a group and each member is disclosed as a member, you can register one person at a time. If you are not published as a member, register as an accompanying person. One accompanying person (photographer, distributor, manager, etc.) can also be registered per influencer, but the registration fee for the accompanying person must also be paid separately. The accompanying person must also be at least 18 years old.

Period for influencer's entry for coming to TGS2024

  • Friday, August 2 to Tuesday, September 24, 6:00 p.m. JST

Influencers who wish to come to TGS2024 are requested to enter through the dedicated website. The dedicated site is scheduled to open on August 2.
Please read the following conditions before entering the contest and enter the required information.
The secretariat will review the information you have entered and approve your entry as soon as it is confirmed that you meet the entry requirements.

Invited Influencer

  • "Invited Influencers" are those who have been invited by exhibitors or their affiliated/contracted talent agency or MCN and have obtained an invitation code (promotion code) on the Web Entry Form (available August 2).
  • In addition to the above, the content of the postings must not cause any inconvenience (including infringement of rights) to third parties, and must not offend public order and morals.
    • * If the secretariat judges that the contents of an entry are in flagrant violation of the basic principles of the Computer Entertainment Supplier's Association (https://www.cesa.or.jp/guideline/ethics.html), or if it is found that the entry may cause trouble (including infringement of rights) to third parties or is offensive to public order and morals, the secretariat will cancel the entry at its discretion.
    • * If, after approval of registration, it is found that the contents of the postings cause inconvenience to third parties (including infringement of rights) or are offensive to public order and morals (including those pointed out by third parties), the registration may be cancelled, and the applicant may be asked to withdraw the contents of the postings.

To Talent agencies and MCNs

If the talent agency or MCN accepts the terms and conditions set forth by TGS2024, the influencer/creator will be admitted as an "Invited Influencer" from the first day of the exhibition (18 years of age or older) after paying the registration fee on behalf of the influencer. Each influencer may be accompanied by one person (18 years of age or older) such as a manager or video shooting staff (registration fee is required for the accompanying person).

Talent agency and MCN representatives who wish to participate in this framework are requested to contact the TOKYO GAME SHOW Management Office Influencer Desk (tgs-contactnikkeibp.co.jp) by e-mail (please include "About Invited Influencers" in the e-mail title).

General influencer

  • General Influencers are those who have more than "30,000" registered users/followers on a single SNS or more than "50,000" total registered users/followers on multiple SNS and who enter the TGS2024 on their own for a fee (= registration fee).
  • In addition to the above, those whose postings and distribution do not cause trouble (including infringement of rights) to third parties and do not offend public order and morals.
    • * If the secretariat judges that the contents of an entry are in flagrant violation of the basic principles of the Computer Entertainment Supplier's Association (https://www.cesa.or.jp/guideline/ethics.html), or if it is found that the entry may cause trouble (including infringement of rights) to third parties or is offensive to public order and morals, the secretariat will cancel the entry at its discretion.
    • * If, after approval of registration, it is found that the contents of the postings cause inconvenience to third parties (including infringement of rights) or are offensive to public order and morals (including those pointed out by third parties), the registration may be cancelled, and the applicant may be asked to withdraw the contents of the postings.

Main target SNS

YouTube / X(Twitter) / Instagram / Twitch / Niconico / TikTok / Facebook / Threads

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Precautions for visiting and shooting

  • Please be sure to bring the following items to the dedicated reception for influencers on the day you visiting . Failure to do so may result in refusal to issue the pass.
    Influencer / Creator
    PDF ticket (output or QR code screen presentation)
    • *The reception staff may ask you to present your SNS management screen.
    Companion
    Business card and personal identification (ID with photo, etc.)
    • *Please be sure to check in and enter with the influencer/creator.
  • It is possible to take photos and videos inside the venue, but if you can identify the person in the image, please be sure to obtain permission from the person or process the image so that the person cannot be identified.
  • There is a possibility that you may be accidentally reflected in photos and videos taken by others.
  • At the exhibitor's booth, please follow the regulations and rules of each company when filming, streaming, etc.
  • Posting on malicious SNS, shooting, distributing, posting, etc. that may cause discomfort to exhibitors and visitors are strictly prohibited.
  • The Secretariat will not be held responsible for any troubles that may occur during video shooting, distribution coverage, or trial play at exhibitor booths. Please respond by yourself.
  • Video shooting while walking is prohibited
  • Please strictly observe the following rules regarding the use of selfie sticks. (Only influencers/creators are allowed to use selfie sticks. Please be sure to wear the "Influencer Badge" clearly.)
    • Please use a selfie stick with a length of less than 50 cm
    • Shooting with the selfie stick above your head is prohibited
  • The secretariat and exhibitors may repost or introduce the content posted/distributed.
  • We may ask you to leave the venue if you find any nuisance in the venue. In addition, depending on the situation, we may ask you to confirm the content of the photos and videos you have taken. In the unlikely event that it is determined that there is a problem with the content, please cancel the publication and delete the photos and videos.
  • Please pay all expenses for attendance, recording, distribution, etc. by yourself.
  • Please refrain from visiting if you are feeling unwell, such as having a fever of 37.5 degrees or higher, or having cold symptoms.

Creator Lounge supported by YouTube

The Creator Lounge supported by YouTube, under the special sponsorship of YouTube, is a dedicated area for influencers and creators to use as their hub while visiting the in-person venue of TGS2024.
The Creator Lounge will be available to visitors as influencers (including accompanying guests and those wearing the influencer badge). The Creator Lounge will include a relaxing space where influencers can interact with each other, where they can try out games, and a workspace. Details of the Creator Lounge will be announced in early September.

Press / Influencer Matching System

This year, we plan to introduce a new "Press / Influencer Matching System", which will allow influencers to find out if there are priority trial play for influencers at exhibitors' booths and allow direct communication between exhibitors and influencers (some exhibitors may not support this feature).
The Press / Influencer Matching System is scheduled to be available on August 9 (Fri.), starting with influencers who have been approved to attend TGS2024.

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