Branding Strategy for Long-life Intellectual Property
- Date and Time
- From 10:30 a.m. to 12:00 p.m. September 26(Thu.)
- Venue
- International Conference Hall 301
Producer "PROFESSIONAL BASEBALL SPIRITS A" Series,
Konami Digital EntertainmentYosuke Abe
Joined Konami Digital Entertainment in 2007. After working as a programmer and director, transferred to the U.S. branch (Konami Digital Entertainment, Inc.) in 2013. Involved in the production of social games for the North American market. After returning to Japan, worked as an assistant producer to launch the smartphone version of "Winning Eleven (now eFootball™)" and has been working as a producer of the "PROFESSIONAL BASEBALL SPIRITS A" series since 2022.
Director, Creative Franchise Dept.
Global Head of “Like a Dragon/Yakuza” Franchise
Transmedia Business Unit,
SEGAAshita Yamazaki
After working at global entertainment/gaming companies such as Disney Japan, Scopely, and Wargaming, Ashita joined SEGA as Creative Franchise Director in the Transmedia Business Unit. Here her job was to oversee the In-house and Licensed PD, MD for all SEGA IP and Like a Dragon franchise management. Her mission is to maximize the IP expansion of Like a Dragon, in strong collaboration with RGG Studio (Like a Dragon game development studio).